Le Whif Inhaled Chocolate…really?

lewhifI was watching my local news last night and they had a brief segment about a product called Le Whif.  I don’t usually get too riled up about these kinds of things but for some reason this one really bugs me.

Le Whif looks a bit like a tube of lipstick, or a fat cigarette, but it is actually an inhaler – and what you inhale is calorie-free chocolate according to their website.  Le Whif apparently means “to whiff” – to breathe chocolate into your mouth.

There are a couple of issues that I have with Le Whiff.

First of all, do we really need yet another product that throws self-control and accountability out the window and adds something artificial to counteract our lack of self-control?  I know chocolate itself doesn’t grow in its edible form on a tree like an apple, but it certainly is a long way from an inhaler that puffs out “inhaled particles.”

lewhif2Second, “to whiff” – seriously?  Like there aren’t enough problems in our society with kids inhaling substances that are potentially lethal, we are going to add this to them mix to make it just one more thing that is ignored as something that has a negative impact on the way our children perceive right from wrong.

The website talks of innovations that involve eating by breathing.  Huh?  Those two things are not mutually exclusive and it certainly is ridiculous for society to continue to warp our natural sense of physical health with all these artificial products.  I know that there is medicinal value in certain things such as a menthol rub but that product is a natural response to something beyond our control.  Le Whif is just another product that is basically a substitute for self-control – and who knows what it is even made of.

Go plant a garden.

Eat a plum.

Heck, eat a Hershey bar if you must.

Just find something real and eat it.

I’m just so fed-up with the gimmicks and the weird things we are doing as adults that are not only messing up are internal chemistry, but will profoundly affect our childrens’ outlook on life, but we won’t realize it until it is too late.

Does this bother anyone else like it bothers me?

Does this product appeal to anyone?  Would you buy it?

Am I over-reacting?

About Kim

Kim is a creative person who doesn't sit still for very long. As the mother of two, she calls herself a "recovering former working mom" and left a successful career as an Architect to stay home with her kids. This blog is a reflection of her daily life and her quest to find the answer to "what's that smell?". If blogging doesn't work out for her, she plans on auditioning to become a sports team mascot.

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Comments

  1. Jayne says:

    the thought of putting something up my nose grosses me out. i only use nasal inhalers because i have to and it makes me uncomfortable.

  2. valmg says:

    Oooohhh, totally loving the way your comments nest. Is that built into the theme or is it a plugin? Please do tell.

    • Kim says:

      You should be able to do it because you have the numbered comments. Go to settings, and discussion in your WP dashboard and turn on “nested comments” and set how many levels deep. Let me know…

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